I was recently contacted by a journalist from one of the leading Sunday newspapers in Sri Lanka on the growing anti-Muslim hate campaigns in Sri Lanka. The journalist asked two questions (reproduced verbatim),
Anti-Muslim/Anti-Buddhist sentiments are being spread around effectively by social media, how do you analyse this?
How can social media be used to stop such conflicts between communities?
I responded in some detail. Since the article in question was never published, I thought of reproducing my email here.
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There are a number of Facebook groups, operating completely in Sinhala, spreading rabid racism and intolerance.
Even the most offensive anti-Muslim sentiments and statements have a growing audience and following in web based social media
That such content has a greater chance of going viral, and influencing real world action, when published in online fora as opposed to mainstream and traditional media
Content is largely visual in nature, appealing to a demographic as young as 18 (who are still in school)
Anti-Muslim hate speech is generally, qualitatively more vicious and venomous than anti-LTTE sentiments even at the height of war
Numbers of those joining these groups is on the rise, and the government is either unaware or unable to address this through counter-narratives and content in support of liberal values, tolerance and religious cohesion.
The same platforms and means can be used to address the growing rifts between the Sinhalese and Muslims in Sri Lanka. A cogent example is an initiative I curated last year, after the outrageous incidents in Dambulla, called Not In Our Name.
There are no Facebook groups that engage directly with the growing and extremely virulent anti-Muslim hate on social media
Groups that attempt to portray a more inclusive and tolerant country, by critiquing the positions of the extremists, often come under attack, are subject to hate speech, and fail to attract as many followers as the Facebook pages and groups with inflammatory content
Given that the President is now on Twitter – @PresRajapaka – and both moderate and extremist voices, in addition to mainstream and citizen journalists are also on the platform, it is ripe for use as a vehicle to promote tolerance, engage with difference non-violently, and stand up against extremism. Many on Twitter for example called for the President to tweet a photo of him buying something from No Limit after the racist demonstrations against one of its shops in Maharagama recently. And yet, the government and the President’s office – who are very new media savvy for propaganda – are unwilling and unable to quell the spread of hate via the very tools they use to promote partisan messages.
This then leaves the responsibility on civil society, which is itself under attack from the extremists as well as from sections in government. In sum, the potential to address growing hate, hurt and harm through online and web based media is there, yet is exercises only sporadically, and by a select few. Given that the extremists are web savvy, and escape the usual checks on the spread of racist content by virtue of publishing material in Sinhala, it is to be expected that unless serious, meaningful and urgent measures are taken by government, hate will overcome more moderate voices online, and risk spilling over to real world violence on the lines of Black July 1983, against Muslims.
An Ashoka, Rotary World Peace and TED Fellow, I have since 2002 used, studied and advocated Information and Communications Technologies (ICTs) to strengthen peace, human rights & democratic governance.
I founded in 2006 and till June 2020 edited the award-winning Groundviews, Sri Lanka's first civic media website. From 2002-2020 I was a Senior Researcher at the Centre for Policy Alternatives. I pioneered both the use of social media for activism and online citizen journalism/civic media in Sri Lanka, including setting up South Asia's first Twitter and Facebook accounts for civic media, in 2007. Having started digital security training for human rights activists in 2010, I continue to advise civil society on digital hygiene, mass and personal surveillance, privacy and secure communications to date. I also curate a comprehensive digital archive of material linked to peace and conflict in Sri Lanka, since 2002.
I specialise in, advise and train on social media communications strategy, countering-violence extremism online, web-based activism, online advocacy and grounded, context-based, platform-specific social media research. My work experience over two-decades spans five continents.
Through the ICT4Peace Foundation and since 2006, I help strengthen information management during crises and work on countering violent extremism online. For over a decade, this included leading the Foundation's work on these lines with the United Nations and other multi-lateral organisations involved in peacebuilding, peacekeeping, and humanitarian affairs.
Since 2008, I have worked in South Asia, South East Asia, North Africa, Europe and the Balkans to capture, disseminate and archive inconvenient truths in austere, violent contexts.
I completed doctoral studies at the University of Otago, New Zealand, looking at the symbiotic relationship between offline unrest and online instigation of hate and harm in Sri Lanka and, in the aftermath of the Christchurch massacre in 2019, facilitated by leading research based on New Zealand's first ever Data for Good grant by Twitter.
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Excellent post. Perhaps you could start another project like the Notinourname?